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Creative Honchos, we deliver creative experiences and marketing strategies that amplify your brand’s reach, breed customer loyalty – and drive business growth .

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YouTube Advertising

YouTube is one of the largest social networking sites, with over 3 billion users and 72 hours of content uploaded every minute. Video has become an important part of online marketing for businesses. When you advertise on YouTube, your ads appear in front of the people who are most likely to be interested in what you have to offer. You only pay when someone watches your video ad (CPC). Contact us today to learn more about how video advertising can help grow your business!
YouTube has a huge audience base of billions of viewers who could be potential customers if targeted smartly. Businesses use this platform to run highly targeted ad campaigns that showcase their products.

Launch Twitter campaigns and tailor ads based on your business goals and what’s happening with your brand right now.

Position yourself where everyone can see you:

YouTube’s True View for Action Campaign allows you to target potential customers when they watch or search for videos on YouTube, and only pay when they show interest.

Get noticed with a high-quality video ad that fits your budget:

See how to create a compelling advertising video with your phone or a professional.

GET INSPIRED

FIND THE STORY THAT’S RIGHT FOR YOUR BUSINESS

Bring your expertise, your passion, your story to life. Here are some examples to help you start thinking about the advertising video you’ll create.

WHO YOU’LL REACH

REACH THE PEOPLE WHO MATTER TO YOU

If you’re thinking about making a video for an ad campaign or to promote your business in general, you’ve come to the right place. We’re experts at this and can you help you get started. From inspiration to production, here are some basic tips to get you started.

THINK ABOUT WHO YOU WANT TO REACH

CHOOSE PEOPLE BASED ON LOCATION, AGE, INTERESTS & MORE

When you’re creating an ad, you have the opportunity to choose who will see it. How you select your audience will make a big difference in how successful your ad is.
With YouTube Advertising, you can choose from:
  • The location of your viewers (based on their IP address).
  • The age of your viewers (based on their birth date).
  • Viewers who are interested in specific topics or categories (like “cars,” “pop music” or “news”).
  • Viewers who have taken certain actions on YouTube (like previous video views, channel subscriptions and more).
If you know your video will resonate with a certain group of people, select that audience when it’s time to run your ad. Get tips on selecting the right audience for your video in the Help Center.

Location:

Where is your customer located?

Around the corner or around the world, you can show your video ads to a whole country or just a town – or a combination of both.

Demographic:

Who is your customer?

YouTube viewers come from all walks of life. Think about the age, gender, parental status and household income of your customers.

Interests:

What’s your customer into?

You’ll be able to choose from over 100 interests to narrow in on specific customers. Mix and match interests to tailor who you reach.

REVIEW THE TYPES OF ADS YOU CAN RUN

CHOOSE FROM LONGER OR SHORTER VIDEO ADS

Tell your story in six or sixty seconds and we’ll get it in front of the right people, wherever and however they watch.
With YouTube Advertising, you can choose from:
  • The location of your viewers (based on their IP address).
  • The age of your viewers (based on their birth date).
  • Viewers who are interested in specific topics or categories (like “cars,” “pop music” or “news”).
  • Viewers who have taken certain actions on YouTube (like previous video views, channel subscriptions and more).
If you know your video will resonate with a certain group of people, select that audience when it’s time to run your ad. Get tips on selecting the right audience for your video in the Help Center.

Reach a captive audience before they watch a video

True View in-stream ads get the video ads your business creates in front of the right people, right before they watch the main video.

Show up when customers search for videos

True View discovery ads appear on the YouTube homepage or when people are searching on YouTube. Use this format when you’re looking to reinforce your message.

A short video ad perfect for smartphones

Bumpers are only 6 seconds. They’re a good way to capture people’s attention on smartphones. Use them alone or alongside a True View campaign.
YOU’LL ONLY PAY FOR THESE IF SOMEONE:
  • Watches your ad for 30 seconds
  • Watches your entire ad
  • Clicks on your ad

HOW YOU’LL MEASURE RESULTS

SEE HOW YOU’RE DOING & WHAT TO IMPROVE

Get real-time insights about how people are responding to your video ads. So you’ll know how you’re doing – and how to do even better.

WHAT IT COSTS

ONLY PAY WHEN THEY WATCH YOUR VIDEO AD

You only pay when someone chooses to watch at least 30 seconds or clicks on your True View ad.

YouTube Advertising Options

With over a billion users, YouTube is the biggest internet video website. With video shares also rolled out across other social platforms, if you want to showcase quality video content then YouTube Advertising is a must.
However, the greatest YouTube strategy cannot be executed without great content, and the first 5 seconds of the advertisement is the most important time to capture the user’s attention to forge a connection. We can provide recommendations on what type of content engage the most with your targeted users and what your competitors are also creating.

There are two key formats within the YouTube ad realm:

True View In-stream:
In-stream shows any video advertising campaign you have initiated before other videos or in the intervals of long videos.
True View Discovery:
This uses traditional ad formats banners and thumbnails to attract users to click through to a video or website.
Bumper Ads:
Short, sharp six-second ads that run before other videos.
True View for Shopping:
These campaigns showcase your products make your ad interactive by connecting viewers directly to your products and providing information that brings customers closer to making a purchase.
YouTube Ads can be shown across YouTube Search and YouTube Videos, including Google partner sites, apps and the Google Display Network.
To ensure your ads reach the relevant user, we can target users with a combination of options including: behaviour, interests, remarketing, placements and keywords.
We will review the overall marketing strategy and business objectives to determine how to maximise YouTube Advertising to channel a congruent strategy.

YouTube Text & Banner Ads, Various elements of online marketing that we can offer support for include:

Google Text AdWords:

  1. You pay only for the users who click and visit your site.
  2. We will create and manage the campaign. The campaign will be monitored on a regular basis and changes made accordingly for best results.
  3. We will provide periodical reports.

YouTube Video Ad Campaign:

COST-PER-VIEW (CPV)

  1. Cost-per-view (CPV) bidding is the default way to set the price you’ll pay for your AdWords video ads (when created with AdWords for video). While traditional display ads charge you for impressions, with CPV you pay only when a viewer watches your video.
  2. With traditional online text ads or image ads, customers on the web may see your ad, read its text, and click your URL to go directly to your site. This type of interaction doesn’t take interactive content like video ads into account. With CPV bidding, you won’t be charged for just an impression or a video interaction click on your ad.
  3. With AdWords for video reporting, you’re able to evaluate how engaged viewers are with your content, where they choose to watch your videos, and when they drop off from watching your content.

YouTube Advertising FAQ’s

What is YouTube marketing?
YouTube marketing is the promotion of brands and products on YouTube. A common form of promotion involves uploading valuable videos to a company’s YouTube channel; another form involves using YouTube ads.
Should your brand care about YouTube?
If you are thinking of using video to promote your brand, or if you already create video content, then you cannot afford to ignore YouTube because it is the best social video channel.
Video is popular on other social media platforms such as TikTok, Instagram, and Facebook. However, YouTube holds an advantage over the competition—it has a larger user base than other social video platforms.
YouTube is the second most visited site on the internet after Google, with its own powerful search engine that allows users to find specific content. It is a social media giant with endless opportunities for brands.
Is YouTube good for marketing?
For practically any brand in any industry, YouTube is an essential marketing tool. It allows you to connect with your audience and foster relationships by uploading videos that showcase your products or services. Here are three reasons why:
  1. Video marketing can help to build trust and establish brand authority. Furthermore, video can help to connect with customers and engage them with your business.
  2. Build credibility and trust by uploading videos of your services and products to YouTube. For example, you could upload a video with information steps or instructions to help your target viewers accomplish a set of tasks or actions. Another way to build trust and credibility is to upload videos showing customer engagement and recommendations of your product.
  3. Videos are an effective way to engage viewers and provide a more personal, hands-on feel than traditional marketing channels. YouTube offers marketers several different ways to engage their audience, such as allowing viewers to leave feedback and comments on videos.
Does YouTube marketing work?
In a word: YES.
YouTube marketing works throughout the sales funnel.
Top and Middle of the Funnel Video: Because of its ease of consumption, emotional impact, and ability to go viral, YouTube can be an effective marketing tool for the top and middle stages of the sales funnel—specifically with regard to raising awareness and improving the perception of your brand.
Bottom of the Funnel Video:
According to animated explainer company Wyzowl, video marketing does well at driving conversions as well as awareness:
64% of businesses who use video believe that it has directly led to increased sales conversions.
78% of video marketers say video has directly helped increase sales.
How do you implement a successful YouTube marketing strategy?
Follow these five steps to implement a successful YouTube marketing strategy for your brand:
Step 1: Brand your channel. Make sure you keep your YouTube channel branding consistent with your other social media accounts, including:
  • Colors
  • Name
  • Icon (Logo or Photo)
  • Art
  • Description
  • Trailer
  • Custom URL
  • Links

Step 2: Create your content. Create and publish video content consistently to build your presence on the platform. Here are eleven types of video content to consider using on your channel:
  • Product demonstrations
  • Product tutorials
  • Customer testimonials
  • Interviews
  • Event videos
  • Vlogs
  • Listicles
  • How to videos
  • Behind the scenes videos
  • Live broadcast
  • Webinars

Step 3: Optimize your content. Optimize your video content to maximize YouTube SEO and match search intent:
  • Title
  • Description
  • Category
  • Thumbnails
  • SRT files (Subtitles and Closed Captions)
  • Cards and End Screens
  • Calls-to-action

Step 4: Promote your content. Here are six ways to promote your YouTube videos:
  • Share on other social media platforms
  • Embed on your website
  • Email your subscribers
  • Cross-promote with other YouTube channels
  • Collaborate with influencers
  • Engage with your audience

Step 5: Analyze your results. Analyze your YouTube marketing performance to see where you can improve:
  • Evaluate your goals and KPIs

How do you become a YouTube marketer?
These YouTube Marketing Tips from HubSpot might work better:
  1. Set a publishing schedule and stick to it.
    New YouTubers who try to post a video every week may find themselves losing viewers when they take unexpected breaks, but consistency is one of the biggest mistakes new YouTubers make. Rather than posting one video each month, it is better to publish one video each week.
  2. Allow for the upfront investment for publishing video.
    You will need to make an upfront investment before you publish your first video, whether you choose the do-it-yourself approach or hire a professional production company.
  3. Keep your revenue expectations reasonable for the first year.
    YouTube channels typically receive 68% of AdSense revenue from Google once they have generated enough traffic to bring in views consistently. AdSense is a service that allows users to monetize videos through advertising, creating an opportunity for YouTubers to make money on their content.
How much does YouTube marketing cost?
YouTube advertising costs vary depending on factors like view time, audience targeting, or campaign objective. On average, however, the cost of YouTube ads is $0.10 to $0.30 per view or action, with an average daily budget of $10. That means every time someone views your ad or engages with your ad—for example, by clicking on a call-to-action—you pay around $0.10 to $0.30.
YouTube Marketing FAQ in a Nutshell
According to recent statistics, video is a key marketing tool for online businesses. YouTube is the world’s largest video platform, making it an ideal venue for promoting products and services. The tips above will help you create a successful YouTube marketing campaign.