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Creative Honchos, we deliver creative experiences and marketing strategies that amplify your brand’s reach, breed customer loyalty – and drive business growth .

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Snapchat Advertising

Snapchat is an app that allows people to send photos, videos, and text messages that can be viewed by their friends for up to ten seconds before disappearing. You may have heard of it because of its unique disappearing nature, but the popularity of the app comes from its playful and fun features. One of those features was augmented-reality graphics that could be fixed to a person’s face or surroundings with animations that could be triggered when a person opens their mouth, raises their eyebrows, smiles or puckers into a kiss.
Snapchat is one of the most used social media platforms in the India. It’s popular with millennials due to its unique features, like filters that enhance photos and videos, geofilters that allow users to send snaps showing their location, and stories that are shared for 24 hours and can be viewed by friends. The platform also offers custom Snapchat Geofilters for events, which can help promote your brand or business at a relatively low cost.
The use of augmented reality made Snapchat one of the most creative social media platforms in its early days. The advertisements were very engaging and creative as well. The user experience was also appealing – especially to millennials. This made Snapchat become one of the fastest growing social media platforms today with 41% daily reach of all 18-34 year olds in the India alone.
Snapchat Advertising offers four ad-targeting categories that use its own audience data to aim ads. These targeting options are only available for Snap Ads.
Our team of experts will help you stay on the cutting edge of technology. We provide a wide range of services to help you connect with new audiences on various social media platforms, including Snapchat, Instagram and Facebook.

1. Sponsored Lens

Augmented-reality graphics that can be fixed to a person’s face or their surroundings with animations that can be triggered when a person opens their mouth, raises their eyebrows, smiles or puckers into a kiss.

Availability

Can only be bought directly from Snapchat’s sales team.

Add-ons

Advertisers can create more of a 360-degree effect by attaching a World Lens to their Sponsored Lens campaigns so that people can augment their surroundings using their phone’s rear-facing camera. Similar to front-facing Sponsored Lenses, World Lens animations can be triggered when a person taps their phone’s screen or points their camera at an augmented object.

2. Sponsored Geo-filter

Illustrated overlays that people can put atop the photos and videos they share privately in messages with friends or publicly as posts added to their Stories.

Availability

Can be bought directly from Snapchat’s sales team or through its advertising API.

Add-ons

Advertisers buying a Sponsored Geo-filter campaign directly from Snapchat’s sales team can add a Smart Geo-filter so that the ad’s creative can be tailored to specific locations, like individual cities, airports, brick-and-mortar stores or restaurants.

3. Snap Ad

Vertical videos that can run up to 10 seconds long and appear within Snapchat’s original Shows, curated Our Stories, media companies’ Publisher Stories and between people’s publicly posted Stories.

Availability

Can be bought directly from Snapchat’s sales team, through its advertising API or through Snapchat Ad Manager, though some features are not available for ads bought through the self-serve tool.

Add-ons

Snap Ads can feature one of four types of attachments that people can swipe up to view.

ARTICLE:

Snap Ads can attach an advertorial that must feature at least one image, video or GIF, but only when the ad appears in a Snapchat Show or Publisher Story. Not available through Snapchat Ad Manager.

LONG-FORM VIDEO:

Snap Ads can play a longer version of video. Available through Snapchat Ad Manager.

APP INSTALL:

Snap Ads can deep-link to an install page in Apple’s or Google’s app stores. Available through Snapchat Ad Manager.

WEB VIEW:

Snap Ads can open to a mobile web page, like an e-commerce site or a Google AMP page. Available through Snapchat Ad Manager.

4. Ad Targeting

USING SNAPCHAT DATA:

Snapchat offers four ad-targeting categories that use its own audience data to aim ads. All are available for ads bought through Snapchat’s sales team, advertising API and Snapchat Ad Manager.
Demographics
Age groups (13–17, 18–20, 21–24, 25–34 and 35+)
Gender
Availability: Can be used for Sponsored Lenses and Snap Ads.

LOCATION:

Country, state, region or designated market area.
Availability: Can be used for Sponsored Geofilters and Snap Ads.

DEVICE:

Mobile operating system
Wireless carrier
Connection type (WiFi or cellular)
Availability: Can be used for Snap Ads.

SNAP LIFESTYLE CATEGORIES:

Audience groups — such as “adventure seekers,” “beauty mavens,” “do-ityourselfers” — that are compiled based on the Discover channels and Stories that people view.
Availability: Can be used for Sponsored Lenses and Snap Ads.

USING ADVERTISER DATA:

Snapchat offers a few ways for advertisers to apply their own data for ad targeting. These targeting options are only available for Snap Ads.

5. Snap Ad

Advertisers provide Snapchat with a list of email addresses or mobile advertising identifiers that Snapchat matches to users’ accounts.

Availability

Available through Snapchat’s sales team, advertising API and Snapchat Ad Manager.

6. Lookalike Audiences

Snapchat takes advertisers’ Snap Audience Match lists and targets people who aren’t in those lists but share similar characteristics, like age, location and content interests.

Availability

Available through Snapchat’s sales team, advertising API and Snapchat Ad Manager.

7. Snap Engagement Audiences

Snapchat retargets the people who previously interacted with a brand’s ad on Snapchat, such as by using a brand’s Sponsored Lens; applying a brand’s Sponsored Geofilter to a photo or video (unless it’s an event-based Sponsored Geofilter); or swiping up on a brand’s Snap Ad to play a longer video, visit a microsite, view an advertorial or install an app.

Availability

Retargeting from a Sponsored Lens campaign can be done through Snapchat’s sales team, advertising API and Snapchat Ad Manager. Retargeting from a Sponsored Geofilter or Snap Ad campaign can only be done through the ad API and Snapchat Ad Manager.

Snapchat Advertising FAQ’s

What targeting will be available for Story Ads?
Story Ads will offer the same targeting as Single Image or Video ads and Filters in Ads Manager.
What placement options are available for Story Ads?
Story Ads can be placed in four different ways: Automatic Placement, between Posts only, in between Posts and Pages only, or in the Discover Feed only. Publisher or content placement selection is only available for ads delivered within content.
What reporting options are available for Story Ads?
Reporting metrics are available at the Story Ad and Snap Ad levels. Reporting by placement is only available if the ad set is targeted to a specific placement. If Automatic placement is used, reporting by placement will not be available.
Will I be able to implement per user frequency caps like I can with Single Image or Video ads?
Yes.
Will Pixel and App Install reporting be available for Story Ads?
Yes.
What objectives will Story Ads live under?
Story Ads live under the Awareness, App Installs, Engagement, Lead Gen, Website Conversions, and Catalog Sales objectives.
What GBBs are available for Story Ads?
GBB for Impressions, Story Ad Opens, Installs, and Swipe Ups are available at this time.
What tile position will my Story Ad run in?
Delivery will dynamically insert ads throughout the feed. This means that your Story Ad will be visible in any place on the feed, but we will only charge for viewings that are at least 50% on screen for at least 1 second.
Can my Story Ad be seen on the same screen as another Story Ad?
We plan to deliver ads in the same places as other platforms that use the feed environment, but we cannot guarantee that ads will be separated by a certain number of hours or days. However, our delivery system will optimize for consumer experience as well, which will take into account ad served recency.
Can I have a Snapcode that unlocks my Story Ad?
No, Snapcodes cannot unlock a Story Ad or Single Image or Video ad currently.
Can a consumer search for for my Story Ad?
No, they are not searchable in the app.
Are emojis allowed in the title / headline of Story Ads?
Yes, you can use unicode to insert emojis into the headline of the Story Ad.