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OFFICER’S CHOICE

Officer’s Choice

About us:

Officer’s Choice, commonly known as OC, is an Indian whisky brand which is owned by Allied Blenders & Distillers (ABD), formerly BDA. It is considered to be one of the largest spirit brands in the world. In 2015 Officer’s Choice overtook Smirnoff vodka to become the world’s largest selling spirit brand. In calendar year 2014, the brand sold 28.4 million cases, higher than any other spirit brand in the world.

Compared to the other Indian whiskies which are mainly made from molasses (therefore technically making them rums), OC is made from grain. In 1988 Kishore Chhabria, the future founder of Allied Blenders & Distilleries (ABD), was then managing director of the Shaw Wallace, an Indian liquor manufacturer based in Kolkata owned by his elder brother, Manu Chhabria. Kishore Chhabria noticed that all attention had been given to frontline brands and some brands had been ignored by the administration of the company. To boost neglected brands, he set up a separate division of the company in Delhi and created a new whisky which he intended to have affordability with class.
The Problem:
Client was looking for an agency for Premium Social Media Management & Performance Marketing Services to sell their product.
The Media Used:
Facebook, Instagram and YouTube.
The Impact:
  • Winning Metrics
  • Total Ad Impressions: 5,39,21,436
  • Total Ad Reach: 3,45,75,160
  • Return on Ad Spends: 3000% ROAS Achieved