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Creative Honchos, we deliver creative experiences and marketing strategies that amplify your brand’s reach, breed customer loyalty – and drive business growth .

Head Branch: Banarsi Heritage, 208, 2nd floor, Ram Nagar, Malad West, Mumbai, Maharashtra 400064

410, Eil Apartment, Nasirpur, Dwarka Sector 1 A, New Delhi 110045

+91 98992 00689
+91 93240 84582

022- 46058489

info@creativehonchos.com

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Linkedin Advertising

LinkedIn offers a native ad solution to reach an engaged audience in its news feed across desktop and mobile devices. Build brand awareness and nurture key relationships at every stage of your sales cycle by creating ads that target specific groups of professionals based on their LinkedIn profile data. LinkedIn Advertising helps businesses of any size achieve their goals. LinkedIn can help you promote content to a wide audience and drive brand awareness. LinkedIn offers several types of advertising: sponsored content, sponsored InMail, dynamic ads, display ads, and text ads. You can also use the LinkedIn Audience Network to target your ads on other websites and mobile applications.

LinkedIn is the world’s largest professional network, with a database of over 400 million user profiles. It leverages this wealth of information by targeting its ads with demographic and interest-based criteria. LinkedIn ads work best when used in tandem with content marketing campaigns that promote white papers, e-books or webinars.
When you create a LinkedIn ad, you’ll be able to select a targeting option that determines the audience that can view your ad. In addition to a specific demographic (such as men between the ages of 25 and 35), you can also target based on company, job title, industry, school, skill set, and more. This is called “advanced targeting,” and it allows you to reach the exact audience that’s most likely to be interested in your services.
When you create a LinkedIn ad, you’ll be able to select a targeting option that determines the audience that can view your ad. In addition to a specific demographic (such as men between the ages of 25 and 35), you can also target based on company, job title, industry, school, skill set, and more. This is called “advanced targeting,” and it allows you to reach the exact audience that’s most likely to be interested in your services.

Where will my ads be shown?

LinkedIn Promoted Posts are a great way to market your business on LinkedIn. In a matter of minutes, you can publish an eye-catching Promoted Post that will appear on the timelines of millions of LinkedIn members. When you create a Promoted Post, it will be displayed according to your targeting criteria, and then your post will be eligible to appear on multiple pages around the LinkedIn website and mobile app:

Profile Page:

Your ad may appear when a user views the profile of another LinkedIn member. Your post will be displayed prominently on the right side of their screen, with an image that you choose emphasizing your brand or product. The headline of your post will be clickable, so if users want more information about what you’re promoting, they can easily click through to your page using this link.

Home Page:

Your ad may appear when a user logs into the LinkedIn website or opens the mobile app. It will be displayed at the top or bottom of their home page, and users can easily scroll past it if they’d like to read updates from friends or view job postings instead.

Inbox:

Your ad may appear in the top bar when users open their inbox and read updates from their connections and groups.

Search Results Page

Groups

(on pages in groups).

LinkedIn Advertising Services in India

LinkedIn advertising is a niche form of social media advertising that focuses on targeting business users. LinkedIn is a professional network, and through its various ad types, it is possible to target the decision makers, executives, heads and influencers who use LinkedIn to connect with their peers and professional networks. LinkedIn members are business heads, IT decision makers, prospective clients, students and small business owners. They are thus a more evolved audience group than those on other social networks.
According to statistics from LinkedIn, its members have 2 times the buying power of average web audiences and every 4 out of 5 LinkedIn members are responsible for making business decisions. Thus, LinkedIn is an effective tool for generating leads for your business, boosting traffic to your website and engaging with customers. It can also help you strengthen relationships with other businesses.

Advantages of LinkedIn Advertising Campaigns

  • B2B Sales-
LinkedIn can be a useful tool for increasing business-to-business sales. The best use of LinkedIn is in business-to-business sales because its user base consists of people with specific designations or positions in specific businesses.
  • Niche Marketing –
Linkedin marketing can be used to target niche markets. Unlike on other social networks, Linkedin allows you to show your ads only to those users who work in a particular line of business or industry. Network.
  • Select Audiences –
LinkedIn allows you to target a specific audience using keywords and phrases, such as industry and location. You can choose a C-level executive in a particular industry within a specific age group, for example, thus increasing your chances of meeting your business goals.

LinkedIn Marketing with Creative Honchos

Although LinkedIn marketing can be expensive, it can make a big difference to your business and sales figures when used correctly.
At Creative Honchos, we optimize LinkedIn marketing for you and make sure your money is well spent. We help you reach potential customers and build relationships with them before they even become your customers. That way, when they do decide to buy from you, they already trust you and feel like they already know you.

FAQ’s about LinkedIn Advertising

1. What are LinkedIn Ads?
LinkedIn Ads is a self-serve advertising service, offered by LinkedIn to businesses. It enables you to show your advertisement to your target audience on the professional network.
2. How to get started with it?
You need a LinkedIn Account and valid credit card to start running your LinkedIn ads.
3. Is there any charge involved to activate the ad account?
There is a $5 one-time activation fee for initiating a LinkedIn Ads account.
4. How to know if my ad is approved or unapproved?
The LinkedIn support team would notify you about the status of your ad once it’s reviewed by them thoroughly.
5. What to do if my ad is unapproved?
You need to restructure your ad once again to meet the guidelines.
6. What type of ad options are there?
There are image+text and text only ads available.
7. What’s the specifications of LinkedIn ads?
  • Headline: (up to 25 characters of text)
  • Description: (up to 75 characters of text)
  • From: (your name or any company)
  • Image: (50×50 pixel image)
  • URL: (Landing page where you want people to visit)
8. Where will these ads appear?
LinkedIn ads may appear on a number of areas on the site. The ad spaces are:
  • Profile Pages
  • Home Page
  • Inbox
  • Search Results Page
  • Groups
9. How many times will my ads be displayed there?
It depends on your ad budget, bid and the ad’s CTR.
10. Who will see my ads?
Your ads will be visible to those LinkedIn members, who belong to your targeting criteria. For example, if you set your target as “CEO” in India”, your ads will be shown to all the members, who have written “CEO” on their profile and also live in India.
11. Are LinkedIn ads costlier than other platforms?
LinkedIn ads can prove to be a bit more expensive than that of Facebook, Twitter or other platforms.
12. How can I control my ad spending?
You can control your ad expenditure by setting a daily budget and selecting preferred bidding options. Daily budget limits your spending per day. It can be anything ranging from $10 to $1000 or more. You also can limit your cost per click (CPC) or 1k impression (CPM) by setting a maximum bid per action. And you can pause your ads any time you want.
13. What are CPC and CPM?
CPC is cost per click and CPM is cost per 1,000 impressions. These are two paying options for your ad. If you choose CPC, you need to pay only when someone clicks on your ad. For this reason, most people go for CPC.
If clicks don’t matter for you and you only need to increase your ad reach, CPM would suit you. In this mode, you pay only when your ad is shown to 1000 people. You don’t need to pay anything for clicks in the CPM module.
14. How does LinkedIn charge?
You need to submit your credit card details before starting with LinkedIn ads. LinkedIn will charge you periodically with that credit card. The frequency depends on the daily budget and your total ad spending.
15. In what language can I create my ad on LinkedIn?
Currently, LinkedIn allows you to create in The English language.
16. How many countries are there in the LinkedIn ad network?
You can show your ads to LinkedIn members from more than 50 nations in the US, Africa, Asia, and Europe.