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How to Grow Your Social Media Account

Growing your presence on social media has never been more crucial, especially in the face of rapid digital changes. As we navigate through 2024, various trending factors and effective strategies can help you expand your social media accounts. This comprehensive guide by Creative Honchos is tailored for an Indian audience, filled with insights into recent events and developments.

1. Leverage the Growing Phenomenon of Short-Form Video Content

Why It Matters: In 2024, short-form video remains one of the reigning kings of social media. Since the immense popularity of Instagram Reels, YouTube Shorts, and TikTok, these platforms are continuing to push short-form content with punchy videos that can capture attention within seconds.
Actionable Tip: Being the trend, start creating content in the form of short-form videos that will be loved by your target audience. Any such content must be optimized with trending topics, challenges, and relatable content. For example, during the 2024 Indian General Elections, unprecedented engagement is expected concerning political satire and commentary over short-format videos. Leverage such timely events to create content that will connect with the audience.

Pro Tip: Keep your videos under 60 seconds and make them visually appealing. Incorporating elements of Indian culture, language, or humor will make your content more relatable and engaging for your audience.

2. Consistency and Authentic Engagement

Why It Matters: Consistency in posting content and responding to your audience builds trust and strengthens your brand’s presence. Algorithms tend to favor social accounts that engage a lot with their followers, which increases the visibility of your content.
Actionable Tip: Create a content calendar and posting cadence. Socialize with your audience via comments, messages, and discussions. Throughout 2024, frequent Q&A sessions and live chat communities helped many brands in India grow their following counts due to the ability of real-time interaction this channel offers.

Pro Tip: Be authentic. Indian audiences appreciate it if the brand is showing real interest in their culture and concerns. For example, during the 2024 Cricket World Cup, brands that engaged with cricket fans through polls, memes, and match analysis started trending a lot of times.

3. Partner with Micro-Influencers

Why It Matters: Influencer marketing has changed, and in 2024, it’s all about the micro-influencers. Micro-influencers have fewer followers but are highly engaged, usually in their base within a specific niche.
Tip: Partner with micro-influencers of your industry who are on very good talking terms with your target audience. Collaborate on product reviews, giveaways, or creating content for your brand. Example: A few Indian brands from the beauty industry create a big buzz on the announcement of launching any new product by partnering with only a local influencer who has an appreciable number of followers.

Pro Tip: Focus on influencers whose values and messaging resonate with your brand. In India, for instance, eco-friendly and ‘green’ product promoters gain much traction-a reflection of the rising consciousness about the environment amongst its people.

4. Leverage Regional Content and Language

Why It Matters: India is a multilingual country, comprising several cultures. Content created around regional dialects and languages can boost reach and engagement multifold.
Actionable Tip: Create content in regional languages and stay tuned with local festivals, traditions, and events. For instance, on the occasion of Ganesh Chaturthi in 2024, the brands creating content in Marathi had more traction with audiences in Maharashtra.

Pro Tip: Not mere translation of content, but development of fresh, original content that reflects the shades of this particular culture and preference. This kind of attitude depicts respect toward the identity of the audience and allows gaining more flesh-and-blood insight into it.

5. Invest Smarter in Paid Ads

Why It Matters: Organic reach on most social media platforms is becoming more and more difficult to achieve. Paid advertising becomes an essential building block of any growth strategy. With the growing expense of ads, though, it’s time to invest wisely.
Actionable Tip: Run targeted ads to reach out to a specific demographic and geography. During this festival season in 2024, most Indian e-commerce brands use targeted ads on Facebook and Instagram toward a specific state by giving region-specific offers, which ensures better conversion rates.

Pro Tip: Continuously monitor and optimize the ad campaigns. Observe what works best with your audience and tweak your strategies accordingly. Experiment with different types of ads such as carousel ads, video ads, and stories to see which one will resonate most with your target audience.

6. Leverage Social Commerce

Why It Matters: As of 2024, social commerce buying right in apps is booming. More specifically, Instagram and Facebook make it easy for brands to turn posts, stories, and ads into purchases right in the app.
Actionable Tip: Create a social commerce store and use shoppable posts and stories featuring your products. Make it super easy for users to purchase from your brand right from the app. For instance, during the 2024 Diwali period, many retailers saw tremendous sales increases through Instagram’s shopping features.

Pro Tip: UGC will help in amplifying social commerce efforts for you. Ask your customers about your products and how they feel. Display these testimonials on your profile. UGC is a trusted driver and acts like social proof, which works well in the Indian market.

7. Keep Yourself Aligned with Changes in the Platform

Why It Matters: Algorithms, features, and policies on social media platforms change a lot. Knowing what happens in that respect helps you make needed adjustments and keep growing. Hint: Observe official blogs, forums, and news sources about social media to keep track of recent changes to different platforms. With new AI-powered tools to better detect inauthentic engagement, Instagram, in 2024, sent many brands the other way, putting more energy into authentic interactions and high-quality content.

Pro Tip:Join online communities and groups where social media is discussed, including trends and updates. Sometimes networking with other professionals will give you insight into just how to navigate a new feature or change effectively.